The Advocate: Former French Quarter trash mogul Sidney Torres getting back in the garbage business

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BY RICHARD THOMPSON | RTHOMPSON@THEADVOCATE.COM JUL 18, 2016 – 6:15 PM

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“Trashanova” is getting back in the garbage business.

After a five-year absence, New Orleans businessman Sidney Torres IV plans to begin commercial trash collection services in the New Orleans area starting Aug. 1 through a new company, IV Waste LLC.

This time, Torres plans to operate on a much smaller scale than his former business, SDT Waste & Debris Services LLC, known for the “lemony-fresh scent” it brought to the streets of the French Quarter.

That company, which began in the wake of Hurricane Katrina, propelled Torres to local fame, buoyed in part by flashy TV commercials featuring cameos by celebrities such as Lenny Kravitz and Kid Rock.

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